Beauty Industry SEO Services

What I offer

My specialized beauty industry SEO services are designed to drive traffic that converts. I’ll find the keywords that make your target audience tick, so you can reap the rewards for years to come.

In the competitive beauty industry, standing out online requires more than just great products—it demands a strong SEO strategy that attracts, engages, and converts your ideal customers.

makeup tray with an array of beauty products standing up on it. this includes mac cosmetics foundation and fix plus, a diptyque candle, estee lauder foundation and more eyeshadows and lipsticks

SEO content creation

Blogs, product pages, landing page copy—whatever it is, I’ll make it sound on-brand and rank. I blend keywords with brand voice so your content actually brings in traffic and converts.

flat lay style image of origins and estee lauder skincare products and diptyque perfume

Full-scale SEO audits

Think of it like a skin consultation for your website. I’ll dig into what’s working, what’s not (from a tech SEO & content perspective), and what’s stopping your content from showing up in Google or AI search. You’ll get a clear, fuss-free report with steps to fix it. No jargon, just a roadmap to better rankings (and more sales, as a result).

flat lay lifestyle image of beauty products from la mer, herbivore erborian and other beauty brands

Done-for-you SEO packages

Custom bundles for brands who want it all: audit, SEO strategy, content, and copywriting, handled by yours truly, from start to finish.


The benefits of beauty industry SEO services

Investing in SEO is far from optional; all online businesses need it to succeed. And with the beauty industry growing at an exponential rate, you’ll need SEO to make your brand stand out amongst the rest.

✅ Increased online visibility

SEO can help all kinds of beauty businesses, including salons, beauty retailers, skincare brands; the lot! Securing those top 10 rankings ensures more people discover your business when they search for your exact beauty products and services.

✅ Targeted traffic

Gone are the days of targeting broad keywords with no purpose. Yes, they’re great for clicks but do they convert? Through in-depth keyword research, SEO will drive potential customers and clients who are actively searching for what you offer, leading to higher conversion rates and more bookings or sales.

✅ Brand authority & trust

Become the voice of the beauty industry that your customers desperately need. A robust SEO content strategy, including high-quality blogs and digital PR, positions your brand as an industry leader. The result? Potential customers more likely to trust and choose you.

✅ Cost-effective marketing

SEO provides long-term results, unlike paid ads. You’ll see the benefits of a successful SEO campaign for many years to come! So it pays to invest early.

✅ Optimized local SEO for beauty businesses

If you have a salon, spa, or beauty clinic, local SEO ensures that people searching for services “near me” find you first, increasing walk-ins and appointments.

✅ Better user experience (UX)

SEO isn’t just about ranking, it’s also focused on providing the very best website experience. Search Engine Optimisation includes increasing your website’s speed, mobile-friendliness and navigation. This means visitors are less likely to bounce and are more likely to engage with your content.

✅ Strong ROI

Compared to traditional advertising, SEO delivers strong ROI by bringing in customers who have a high intent to purchase, and retaining them through quality content and brand positioning.

I specialize in creating tailored SEO strategies for beauty brands like yours. Let’s chat about how I can help you boost visibility, attract more clients, and grow your business organically! 🚀